introxpert

The Fundamentals of Editorial Strategy for Modern Media

Learn from Julie Gerstein about the core elements of building and executing an effective editorial strategy in today's media landscape.

1. Key Takeaways: Developing content frameworks, aligning editorial with audience growth, and integrating SEO best practices.

1. - ask three or more questions
2. - how I evaluate my industry
3. - advice on particular topics
4. - IX sessions can be selected for Charity Choice Donation 

Scaling a Global Media Operation – Lessons from Business Insider

Julie shares insights on how she grew Business Insider’s lifestyle verticals and led cross-team collaborations that drove measurable growth.

1. Key Takeaways: Building cross-team synergies, using data for growth strategies, and scaling content for diverse audiences.

Launching a New Bureau – Insider’s Success Story in Singapore

Dive into Julie’s experience leading the launch of Insider's Singapore bureau, growing it from scratch into a major operation with over one billion page views.

1. Key Takeaways: Strategies for launching a new bureau, team expansion, and executing a winning regional content strategy.

Navigating SEO in the Digital Media Space

Explore how Julie Gerstein works closely with SEO teams to shape successful search and growth strategies that elevate media platforms.

1. Key Takeaways: SEO integration into editorial, maximizing organic traffic, and developing a search-focused content plan.

Building an Editorial Team – Leadership in Action

Julie Gerstein provides in-depth knowledge on how to build and manage a high-performing editorial team in a fast-paced digital media environment.

1. Key Takeaways: Leadership techniques, team development, fostering collaboration, and maintaining editorial quality.

Long-Term Growth Strategies in Media – Content, Events, and Engagement

Julie offers expert guidance on building long-term editorial and growth strategies, including creating content packages and organizing tentpole events.

1. Key Takeaways: Crafting compelling content packages, organizing editorial-driven events, and driving audience engagement for long-term success.