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• - ask three or more questions
• - how I evaluate my industry
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Building a High-Impact Commerce Strategy

Quick Wins for Developing a Profitable Commerce Unit

1. Actionable steps for launching and scaling a commerce strategy from day one.
2. Tips on building high-performing editorial and business teams that deliver immediate results.
3. Insights into the key metrics that drive sustainable revenue growth

Mastering the Intersection of Creativity and Business

Balancing Editorial Vision and Business Strategy

1. How to align creative content with business goals in a way that maximizes profit and brand growth.
2. Strategies for managing cross-functional teams and navigating the unique challenges of integrating creative and commercial objectives.
3. Lessons from Ashley’s journey across TV, print, digital, and commerce platforms

Expanding Iconic Brands Across Multiple Platforms

Strategizing for Growth in the Digital Age

1. How to expand brand footprints across web, mobile, social, and email platforms.
2. The role of strategic content experiences in driving engagement and revenue.
3. Best practices for leading digital transformation at legacy lifestyle brands

Leadership in Digital Media Operations

Managing Large-Scale Digital Operations

1. Insights into building and managing editorial visions across leading brands like TODAY and Hearst’s Women and Teen Networks.
2. Techniques for optimizing digital offerings while enhancing engagement and revenue.
3. Ashley’s approach to managing eight-figure P&Ls and leading teams through periods of growth and innovation.

Driving Innovation in Digital Media and Commerce

Lessons from Building Multi-Million Dollar Commerce Units

1. A deep dive into the strategy behind launching and scaling a commerce division within a major media organization.
2. Key considerations for aligning business goals with audience needs in today’s digital landscape.
3. How to continuously innovate content strategies while maintaining profitability and brand integrity.

From Editorial Leadership to Digital Strategy: A Career Retrospective

1. A comprehensive look at Ashley’s career trajectory, from launching Harper’s Bazaar’s digital operations to leading TODAY’s digital growth.
2. The evolution of digital media and commerce over the past two decades, and where it’s headed next.
3. Strategies for staying ahead of trends and building resilient digital strategies in a constantly changing environment.